Home - SEA.O.G Vessel Specifications
SEA.O.G, a trusted heavy transport solutions provider along the Mississippi River, was facing a critical issue. Their vessel specification sheets, last updated in 2021, were out of sync with their brand’s new look. These sheets, meant to showcase their fleet of 54’ and 72’ barges, along with their innovative RiverLens™ tool, didn’t reflect their newly designed website, updated logo, or the fresh photography they’d just invested in. On top of that, they needed to find a way to make these sheets easy to skim and engaging enough to draw attention at an upcoming tradeshow
SEA.O.G came to us with a problem many businesses face: their marketing materials were stuck in the past. Their spec sheets were no longer doing justice to their brand or their new fleet. The design was outdated, the content was cluttered, and they lacked the polish needed to impress potential clients at industry events. Worse yet, they were in a time crunch, needing everything done within just a few days.
SEA.O.G wanted cutsheets that would reflect the new direction their company was headed in. They needed materials that matched the sleek design of their new website, incorporated their latest branding elements, and featured the high-quality images they’d just captured. The goal was simple but critical: create cutsheets that would grab attention at the tradeshow, communicate their offerings clearly, and showcase their innovative RiverLens™ solution using modern tools like QR code scanning.
Understanding the urgency and importance of this project, we jumped right in. Our first step was to closely review SEA.O.G’s existing cutsheets to identify the key areas that needed improvement. We noticed right away that the outdated design and cluttered information were the biggest obstacles. So, we got to work.
The quick turnaround and high-quality results proved that with the right approach, even the tightest deadlines can be met without sacrificing quality. SEA.O.G had not only refreshed their brand image but also positioned themselves as a forward-thinking company in the industry. The QR code feature was a hit, driving engagement and allowing SEA.O.G to showcase their RiverLens™ tool in a dynamic way.
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