TAXA Outdoors

How We Helped an RV Manufacturer Monetize a Partnership Announcement

Home - TAXA Outdoors’ CES Announcement

Form Submissions

0 +

Conversion Rate

0 %

Revenue Generated (10-days)

0 k

Client:

TAXA Outdoors

Category:

Content

Duration:

4 Weeks

Budget:

$5,000+

Project Overview

When TAXA Outdoors teamed up with Goal Zero, they knew they had big news. But the real challenge? Getting the word out in a way that not only informed but also engaged and converted both companies’ audiences.

Where TAXA Outdoors Started

TAXA Outdoors was at a crucial juncture, ready to share their collaboration widely but lacking a strategic approach to maximize the announcement’s impact across their consumer base.

What TAXA Outdoors Wanted

TAXA Outdoors aimed to not just announce their partnership but to use it as a lever for significant engagement and revenue generation. Paired with their presence at CES, they wanted to make an effective splash. They envisioned an announcement that would not only reach wide but resonate deeply, driving real business results.

Kate Gagnon, Director of Marketing

What We Did For This Project

Facing the challenge head-on, we embarked on creating a comprehensive marketing strategy that centered around a robust online campaign designed to maximize exposure and conversions. Here’s how we unfolded the strategy:

Website Optimization: First, we introduced an Announcement Bar at the top of the TAXA Outdoors website. This subtle yet effective feature ensured that every visitor was immediately aware of the partnership as soon as they landed on the site.
The Website Announcement Bar
Engagement Through High-Traffic Page Callouts: We strategically placed callouts on high-traffic pages. These acted like signposts, catching the eye of visitors and directing them towards a specially designed landing page that housed detailed information about the partnership.
The Website Callouts (Conversion Optimized)
In-Depth Blog Post: Next, we crafted a blog post styled as a press release. This piece served multiple purposes—it informed, engaged, and directed traffic towards the landing page. It provided a comprehensive backstory to the partnership, explaining not just the ‘what’ but the ‘why’ behind this exciting collaboration.
The PR / Blog Post
The Landing Page: The centerpiece of our campaign was the landing page. Complete with an integrated form, it was designed to capture user data in exchange for more detailed information and exclusive offers related to the partnership. This page was crucial for converting interest into tangible leads.
The Main Landing Page + Form
Email Marketing: We launched a series of emails targeting our existing database and new sign-ups from the landing page. These emails were crafted to drive recipients back to the landing page and to increase the conversion rate by highlighting key benefits of the partnership.
Email #1

Email #2
Social Media Blitz: Utilizing TAXA Outdoors’ social media platforms, we promoted the partnership through regular posts that linked back to the blog post and landing page. Each post was tailored to spark interest and engagement, using compelling visuals and calls to action.
Social Media Posts
Leveraging Media Placements: Recognizing the power of industry-specific press, we secured placements in key publications like RV News, GearJunkie, RV.com, and RVBusiness. These articles amplified our reach, lending credibility and a broader audience to our announcement.

The Results We Drove

Not only did we achieve substantial form submissions and an impressive conversion rate, but the revenue generated in just ten days highlighted the effectiveness of our strategic approach. The campaign not only met but exceeded TAXA Outdoors’ expectations, setting a new benchmark for how they handle major announcements.

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