SEA.O.G

How We Helped a Transport Company Refresh Their Brand and Stand Out at a Major Tradeshow

Home - SEA.O.G Vessel Specifications

New cutsheets

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Day Turnaround

Client:

SEA.O.G

Category:

Content

Duration:

4 Days

Budget:

$1500

Project Overview

SEA.O.G, a trusted heavy transport solutions provider along the Mississippi River, was facing a critical issue. Their vessel specification sheets, last updated in 2021, were out of sync with their brand’s new look. These sheets, meant to showcase their fleet of 54’ and 72’ barges, along with their innovative RiverLens™ tool, didn’t reflect their newly designed website, updated logo, or the fresh photography they’d just invested in. On top of that, they needed to find a way to make these sheets easy to skim and engaging enough to draw attention at an upcoming tradeshow

Where SEA.O.G Started

SEA.O.G came to us with a problem many businesses face: their marketing materials were stuck in the past. Their spec sheets were no longer doing justice to their brand or their new fleet. The design was outdated, the content was cluttered, and they lacked the polish needed to impress potential clients at industry events. Worse yet, they were in a time crunch, needing everything done within just a few days.

What SEA.O.G Wanted

SEA.O.G wanted cutsheets that would reflect the new direction their company was headed in. They needed materials that matched the sleek design of their new website, incorporated their latest branding elements, and featured the high-quality images they’d just captured. The goal was simple but critical: create cutsheets that would grab attention at the tradeshow, communicate their offerings clearly, and showcase their innovative RiverLens™ solution using modern tools like QR code scanning.

What We Did For This Project

Understanding the urgency and importance of this project, we jumped right in. Our first step was to closely review SEA.O.G’s existing cutsheets to identify the key areas that needed improvement. We noticed right away that the outdated design and cluttered information were the biggest obstacles. So, we got to work.

Design Refresh: We started by creating a modern, clean design that aligned perfectly with SEA.O.G’s new website. We incorporated their updated logo and used their new photography to ensure the visuals were striking and professional. The goal was to create a design that was not only eye-catching but also easy to navigate, allowing potential clients to quickly find the information they needed.
Content Streamlining: Next, we streamlined the content. We worked closely with SEA.O.G to determine the most important details to highlight for each vessel type. By cutting down on unnecessary jargon and focusing on the key specs and benefits, we made the sheets much easier to skim.
Interactive Elements: To make the cutsheets even more engaging, we added a QR code that linked directly to a video showcasing their RiverLens™ tool in action. This allowed SEA.O.G to demonstrate their innovative solution in a way that was both interactive and memorable.
Speed and Efficiency: Knowing the tight deadline, we prioritized efficient workflow and constant communication with SEA.O.G. We completed the entire project—design, content revision, and final production—in just four days, well within their timeline.

The Results We Drove

The quick turnaround and high-quality results proved that with the right approach, even the tightest deadlines can be met without sacrificing quality. SEA.O.G had not only refreshed their brand image but also positioned themselves as a forward-thinking company in the industry. The QR code feature was a hit, driving engagement and allowing SEA.O.G to showcase their RiverLens™ tool in a dynamic way.

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