Website traffic is the lifeblood of any online business. A sudden drop in website traffic can be concerning, leaving you scrambling to figure out why and how to fix it.
But you might be asking, “why is my website losing traffic, and what are the potential reasons behind the sudden drop? And more importantly, how can I fix it?”
In this blog post, we’ll list 15 of the most common reasons for a sudden drop in website traffic – from Google algorithm changes to website errors and everything in between. So if your website traffic has been a little sluggish lately, read on to investigate the cause. In addition, we’ll provide some helpful tips on how to get it back up and running at full speed.
Why is website traffic important?
Website traffic is the number of visitors to a website over a period of time. This can be measured in unique visitors, page views, or any other Key Performance Indicator (KPI) or metric that captures the number of visits to a site.
Traffic is an important metric for website owners and online businesses because it can indicate how well a site is performing. Traffic also has a direct impact on revenue – the more traffic a site generates, the more potential customers there are. So if your website traffic has been dwindling lately, be sure to investigate the reasons why.
Why is my website losing traffic? 15 common problems
There are a number of reasons why website traffic can drop suddenly. Here are 15 of the most common:
1. Website errors
The first and most obvious reason why your website might be losing traffic is because of website errors. If your website is down or not working properly, visitors will not be able to access it. Website errors can include things like a 404 error (page not found), a 500 error (internal server error), or any other type of error that prevents visitors from accessing your site.
Be sure to check your website regularly for any issues, and address them quickly. You can use a tool like Google Search Console to help identify errors.
2. Slow loading times
Another common reason for unexpected traffic drops is slow loading times. If your website takes too long to load, visitors will likely leave before it even finishes loading. This not only results in lost traffic but also a high bounce rate (the percentage of visitors who leave a site after viewing only one page).
To check the speed of your site as well as its overall performance, use a tool like GTmetrix.
To fix slow loading times, be sure to optimize your website’s images and code. You can also use a tool like Google PageSpeed Insights to help identify and fix performance issues.
3. Poor website design or user experience
If your website has a poor design or is difficult to use, visitors will likely leave and go to a competitor’s site. A poor website design can include things like a dated look, confusing navigation, or intrusive pop-ups.
To fix a poor website design or user experience, be sure to make your site easy to navigate and visually appealing. You can also use a tool like Google Analytics to help identify areas of your site that need improvement.
Website speed is also an important factor contributing to user experience. If your website takes over 3 seconds to load, most users will leave the site. GTmetrix is a good resource for checking site speed and overall performance.
4. Your website content is no longer relevant or interesting to visitors
If your website’s content is no longer relevant or interesting to visitors, they will likely stop coming to your site. This can happen if you haven’t updated your content in a while, or if your content is incorrect due to industry changes.
Be sure to stay up-to-date with your target audience and the problems they are facing. Your site should always provide value to your customer – solving these problems with blog posts, services, products, video tutorials, etc.
Make sure to regularly update your website’s content and make it relevant to your target audience.
Want to learn how you can increase your traffic through your blog? Read our 7 tips on growing your blog traffic organically.
5. Algorithm changes
Google and other search engines are constantly changing their algorithms, which can impact the visibility of your site. For example, if Google updates its algorithm and your site is not optimized for the new update, your site could drop in the search rankings and receive less traffic.
To stay on top of algorithm changes, be sure to subscribe to Google Webmaster Central Blog. Check out our blog on Google’s Helpful Content Update for information on the latest Google Algorithm changes.
6. You’re not using effective SEO techniques
If you’re not using effective SEO techniques, your website will likely not rank as high in the search results as it could. This means that fewer people will see your site, resulting in less traffic.
There are many different SEO techniques – be sure to do your research and find the ones that will work best for your website.
7. You’re not actively promoting your website
If you’re not actively promoting your website, you’re likely not reaching as many people as you could be. There are many ways to promote your website, such as through social media, email marketing, and paid advertising.
Be sure to find the promotion method that works best for your business and budget.
8. Improper use of social media for marketing
If you’re using social media for marketing, but not doing it effectively, it could be another reason why your website is losing traffic. For example, if you’re only promoting your website on social media and not providing valuable content or engaging with your audience, they will likely stop coming to your site.
Be sure to provide valuable content on your social media pages and engage with your audience regularly.
9. Not using Google Analytics or another analytics tool
If you’re not using Google Analytics or another analytics tool, you won’t be able to track your website’s traffic and see why it might be dropping. Analytics tools can also help you identify other problems with your website, such as high bounce rates or poor conversion rates. Learn how to improve your conversion rates by reading this article.
Be sure to set up Google Analytics or another analytics tool on your website so you can track your website’s traffic and identify any problems.
10. Poor backlinking strategy
Backlinking is the process of getting other websites to link to your website. If you have a poor backlinking strategy, your website could be losing traffic. This is because links from high-quality websites help improve your website’s search engine ranking, making it more likely for people to find your site.
To create a good backlinking strategy, find high-quality websites in your industry that would be willing to link to your website. You can also guest post on other websites or create helpful infographics that other people will want to link to.
11. The website is not mobile-friendly
In today’s world, it’s important to have a mobile-friendly website since over half of all website traffic comes from mobile devices. If your website is not mobile-friendly, people will likely leave your site and go to another one that is easier to use on their phones. This will result in less traffic for your website.
To make sure your website is mobile-friendly, use Google’s Mobile-Friendly Test. This tool will tell you if your website is mobile-friendly and give you tips on how to improve it.
12. Competitor improvement
Even if you’re doing everything right, your website could still be losing traffic if your competitors are doing things better. If they have a better website, more effective marketing, or a better product, people will likely choose them over you.
To stay ahead of the competition, regularly check their website and see what they’re doing that you could be doing better. You can also sign up for their email list to see what kind of marketing they’re doing and try to improve upon it.
If you’ve over-optimized your website for search engines, it could be why you’re losing traffic. This is because over-optimization can make your website look spammy and unprofessional, which will turn people away from your site.
To avoid over-optimization, don’t overuse keywords. Only use them when they fit naturally into your content. You should also focus on creating high-quality content rather than worrying about keywords.
14. Site update/migration issues
If you’re updating or migrating your website, there’s a chance that something could go wrong in the process. For example, if you’re not redirecting your old pages to your new ones, you could lose traffic. Additionally, if your website is down for even a few minutes during the migration process, you could lose a lot of traffic.
Will Updating WordPress Affect My Site? Click the link for more information on avoiding errors when updating a WordPress site.
15. Geolocation discrepancies
Your business location on search engines could also be affecting your site traffic. For example, if your website is only meant for people in a certain country or region, but you’re getting traffic from all over the world, it could be why you’re losing traffic. This is because people from other countries or regions might not be able to use your website properly, which will cause them to leave. On the other hand, if you’re getting traffic from the right country or region but your website does not specify where you are located in the copy or on Google My Business, you could also be losing traffic.
To make sure your website is getting the right kind of traffic, focus on keyword research for your target region or country.
If you’re noticing a decrease in website traffic, it could be for any number of these reasons. By troubleshooting the issues causing your traffic loss, you can get your website back on track.
We hope this information was helpful and that you are now better equipped to diagnose why your website is losing traffic.
If you need further assistance, get in touch with one of our seasoned outsourced digital marketing experts today. Our outsourced team would be happy to help you or your in-house marketing team determine the cause of your website’s traffic loss and find a solution.
Frequently asked questions
What should I do if my website is losing traffic?
Here are a few tips for what to do if you notice your website is losing traffic:
• Use Google Analytics or another analytics tool to track your website traffic and
see where you need improvement.
• Monitor your competitor’s website traffic and see what they’re doing differently
• Reevaluate your website design and user experience to ensure they are optimal
How do you prevent a website from going down?
There are a few things you can do to prevent your website from going down:
• Use a reliable web hosting service.
• Regularly back up your website files.
• Monitor your website for any errors or issues.
• If you’re using WordPress, make sure to keep your themes and plugins up to date
How do you make a website mobile friendly?
You can start by making sure your website is responsive, which means it will automatically adjust to the size of the device it’s being viewed on. You can also create a separate mobile version of your website, which will be easier to navigate on smaller screens. Additionally, you can use a plugin like WPtouch to create a mobile-friendly version of your website without having to create a separate site.
No matter which method you choose, it’s important to test your website on different devices and browsers to make sure it looks and functions properly. You can use Google’s Mobile-Friendly Test Tool or BrowserStack to do this.
Making your website mobile-friendly is an important step in keeping traffic from dropping off, so don’t neglect this aspect of your website design.
How do I increase website traffic fast?
There are a number of ways to increase website traffic fast. Some methods are more effective than others, but all can help you achieve your goal of increasing traffic.
SEO: Search engine optimization is one of the most effective ways to increase traffic to your website. By optimizing your website for search engines and using the right keywords, you can improve your ranking in search results and attract more visitors. Learn how to build a new website using SEO best practices on our blog!
Social Media: Another great way to increase website traffic is through social media. By creating social media profiles for your website and sharing content regularly, you can reach a larger audience and drive them back to your site.
Paid Advertising: Paid advertising can be a great way to boost website traffic quickly. Whether you use Google AdWords, Facebook Ads, or another platform, paid advertising can help you reach a new audience quickly and easily.
Viral Content: Creating content that goes viral can be an extremely effective way to increase website traffic overnight, but this is not the most sustainable or easy option. We recommend focusing on creating content that people will want to share, rather than following fast social media trends. People will naturally link back to valuable content from their own websites, driving more visitors your way.
Why would organic traffic drop?
A decrease in organic search traffic could be due to a drop in rankings. This can be caused by algorithm changes, increased competition, or other factors. The best way to fix this is to improve your website’s SEO and stay up-to-date on industry changes. Learn more about organic traffic and how to increase it here.
Trying to understand the difference between Direct traffic and Organic traffic? If the difference between these two is unclear, check out our blog on direct traffic vs organic traffic and how they can affect your website.
How can I improve my website’s SEO?
To improve your website’s SEO, you can start by doing keyword research to find out which keywords your audience is using to find your site. Once you know this, you can optimize your website’s content and Meta tags to include these keywords. You should also make sure that your website’s structure is easy for search engines to crawl so that they can index your site properly.
Lucky for you, we’ve put together an ultimate guide to SEO for a new website to help you get started.