Team Member

Kouressa Smith

Picture of Kouressa Smith

Kouressa Smith

Kouressa is WGM’s resident website content manager. In this position, she directs the content creation for WGM’s marketing channels. She develops SEO strategies, maps out the overall direction of content per project, and helps facilitate the creation of that content. Kouressa has over eight years of experience writing professionally and gained her bachelor’s in creative writing and technical communication at Texas Tech University.

Recent Posts By This Author

Overhead view of a person with a highlighter and several sheets of paper (website content plan)

Creating a Website Content Plan: 8 Steps You Need to Follow

When it comes to building a successful website, having a well-planned and organized content strategy is crucial. Without a solid plan in place, your website may struggle to attract and engage visitors, leading to lower conversion rates and ultimately affecting your bottom line. But where do you start when it

Read More »
Two marketing managers discussing local ppc with a laptop

Local PPC: 10 Key Strategies for Maximizing Your Campaigns

If you aren’t utilizing local pay-per-click (PPC) in your marketing strategy, you’re missing out on a huge opportunity. Local PPC allows businesses to specifically target potential customers in their area, ensuring that their ads are seen by those who are most likely to convert into paying customers. This targeted approach

Read More »
Marketers at a desk with a tablet discussing PPC competitor analysis

PPC Competitor Analysis: A Comprehensive Guide

Growing your business is going to be most successful when you know everything about your competitors. From their strategies and campaigns to their target audience and messaging, understanding what your competitors are doing can help give you an edge in the highly competitive world of pay-per-click (PPC) advertising. But how

Read More »