As a business owner, you know that having a great website is essential to your success. You’re also probably well aware that hiring a web designer can be tricky – you need someone who is responsible and easy to work with, but also knows how to create a beautiful and functional website that will drive traffic and conversions.
But what about technical SEO? This is an essential part of getting your website to rank higher in search engine results pages (SERPs), and it’s something that you may not have time to do yourself. This is where hiring a technical SEO agency can be a game-changer for your business.
In this article, we’ll cover the qualities you should be looking for in a technical SEO company. We’ll also discuss the benefits of technical SEO, and how it can help you achieve your business goals. So keep reading!
What is a Technical SEO Agency?
A technical SEO agency is a company that specializes in optimizing websites for search engines. This includes tasks like improving website speed, fixing broken links, and creating sitemaps. Technical SEO agencies can also help you improve your website’s usability and make sure it meets all of the latest search engine guidelines. This, in turn, can help you achieve a higher ranking in SERPs, which can result in more website visitors and leads.
Why is Technical SEO Important?
Technical SEO, as opposed to traditional SEO, focuses on the “technical” aspects of your website rather than the content. This means that technical SEO specialists are more concerned with how search engines crawl and index a website, rather than the keyword optimization and quality of the written content, images, etc. It is a more technical (as the name suggests) and detailed approach to SEO, and it is often used in conjunction with traditional SEO tactics.
Technical SEO is important because, without it, your website may not be visible to potential customers who are searching for your products or services online. Websites that are not technically optimized are often slow, difficult to navigate, and lack mobile responsiveness. This will frustrate users and cause them to leave your site without taking any desired action, such as filling out a form or making a purchase.
Additionally, technical SEO can help you improve your website’s usability, making it easier for users to find the information they need on your site and navigate to the web pages they’re looking for. Improving your website’s usability can result in higher customer satisfaction rates, lower bounce rates, and ultimately, more conversions.
Why Should I Hire an Agency That Specializes in Technical SEO?
It isn’t enough to optimize your website using traditional SEO tactics like inserting keywords and link building. In order to really improve your website’s ranking, you need to make sure it is technically sound.
A technical SEO company can help you do just that. They will analyze your website and identify any technical issues that could be holding it back from ranking higher in SERPs. Once these issues are fixed, your website will be better positioned to rank higher and get more traffic. It is important to note that many technical SEO agencies, like us at WGM, can also provide traditional SEO services. Therefore, technical SEO companies tend to provide a more comprehensive approach to SEO than traditional agencies.
If you choose to go it alone, we salute your bravery, but you should know that technical SEO is a complicated and time-consuming process. It involves a lot of trial and error, and it can be easy to make mistakes that could hurt your website’s ranking.
Hiring a technical SEO company takes all of the guesswork out of the equation and can save you a lot of time, money, and frustration in the long run.
So how do you find the right technical SEO agency for your business? Read on, because our 10 tips are your ultimate comprehensive guide.
Top 10 Qualities to Look for in a Technical SEO Agency
Not all technical SEO agencies are created equal. In order to find the right one for your business, you need to know what qualities to look for. Here are 10 qualities that we believe every great technical SEO company should have:
The best agency will have a proven track record of helping businesses like yours improve their website ranking. They should be able to provide examples of their previous work and how they were able to help their clients achieve success.
2. Technical SEO Expertise
Many agencies will say they offer technical SEO services, but not all of them will have the expertise to back it up. Make sure you ask each agency you’re considering for examples of their technical SEO work. The best agencies should be able to show you a wide range of projects they’ve worked on and how they were able to help their clients improve their ranking.
3. Strong Communication and Customer Service Skills
You should feel confident that the agency you’re working with has strong communication and customer service skills. After all, you’ll be working closely with them on a regular basis. Look for an agency that is responsive to your questions and concerns and provides clear and concise answers. They should be able to provide you with a clear and detailed plan of action for your project.
4. Affordable Rates
Technical SEO services can be expensive, but they don’t have to be. Make sure you compare rates between different agencies to find one that fits your budget. The best agencies will offer competitive rates without sacrificing quality or results. Want to hear a secret to unlocking an affordable website redesign? Look for an agency that offers free SEO audits. This way, you can get an idea of what services you need and how much they will cost before you commit to working with an agency.
5. Use of Latest Technologies and Tools
This one is important. Without the latest technologies and tools, like Ahrefs, GTMetrix, and Google Search Console, it will be difficult for an agency to provide you with the results you’re looking for. We recommend asking the agency you’re considering what tools they use and how they plan to use them to improve your website ranking.
6. A Focus on Results and ROI
Results-driven agencies will be focused on helping you achieve a positive return on your investment (ROI). They should be able to provide you with a detailed plan of how they will help you improve your website ranking and increase traffic. Be sure to ask for case studies or examples of their previous work so you can see how they’ve helped other clients achieve success.
7. Detailed Reporting and Analysis
The best technical SEO agencies will provide you with detailed reports and analyses of your website’s SEO performance. They should be able to identify any areas of concern and recommend changes that need to be made. Make sure you understand what is included in the reports and how often you can expect to receive them.
8. Proven Strategies That Deliver Results
Be sure to ask about your agency’s technical SEO strategies. The best agencies will have a proven process that they use to help their clients improve their website ranking. They should be able to provide you with a detailed explanation of their process and how it has helped other businesses achieve success.
9. A Team of Skilled Professionals
You should feel confident that the agency you’re working with has a team of skilled professionals who are experts in their field. Ask about the experience and qualifications of the team members who will be working on your project. The best agencies will have a mix of experienced SEOs, web developers, content writers, and designers.
10. Excellent Reputation in the Industry
Make sure you take the time to read online reviews of the agencies you’re considering. Trustworthy agencies will have a strong reputation in the industry and will be known for delivering results. You can also check out their social media accounts to see how they interact with their clients and followers.
Final Thoughts on Technical SEO
Finding the right technical SEO agency for your business can be a challenge, but it’s worth the effort. By taking the time to find an agency that meets all of the criteria listed above, you can be confident that you’re working with a team of skilled professionals who will help you achieve the results you’re looking for.
If you’re looking to improve your website’s ranking and increase organic traffic, then be sure to take advantage of our free technical SEO audits. We are an advanced technical SEO agency that uses the latest technologies and tools to help our clients achieve success. Our team of technical SEO experts will help you identify any areas of concern and recommend changes that need to be made. Contact us to get your free technical SEO audit!
Outside of technical SEO, there is more to take into consideration when building a website. Check out our guide to SEO for new websites here!
Frequently Asked Questions
Is technical SEO a part of on-page SEO?
Yes, technical SEO is a part of on-page SEO. It refers to the technical aspects of optimizing your website for search engines. This includes things like ensuring your website is mobile-friendly, increasing site speed, and improving crawlability.
On-page search engine optimization, as a whole, refers to all the factors on your website that you can control and optimize in order to improve your website ranking. In addition to technical SEO, this includes things like optimizing your title tags, meta descriptions, and content for keywords. Click here to learn more about SEO keywords and why they’re important!
A complete SEO strategy should include both on-page and off-page optimization. Off-page SEO refers to the factors that are not on your website, such as link building and social media.
What are technical SEO services?
Technical SEO services refer to the various ways an agency can help you improve your website’s technical aspects. This includes things like site audits, website usability tests, and improving site speed.
Technical SEO implementation can be a complex and time-consuming process. Therefore, it’s important to find an agency that has a team of experienced professionals who are experts in their field.
WGM offers strategic SEO services that help businesses improve their website ranking and increase traffic. Our team of skilled technical SEO specialists will help you identify any areas of concern and recommend changes that need to be made.
What tools can I use to improve my technical SEO?
Tools like Google Search Console and Google Analytics can be helpful in improving your technical SEO. These tools can help you identify any areas of concern and make the necessary changes to improve your website ranking.
Additionally, SEO plugins like RankMath and Yoast are great tools for optimizing your website content for search engines. These plugins will help you choose the right keywords and optimize your title tags, meta descriptions, and images for those keywords.
How is technical SEO different for small businesses?
The main difference between technical SEO for small businesses and large businesses is the size of their website. Small businesses typically have smaller websites with fewer pages, while large businesses have larger websites with more pages.
This means that small businesses have to be more strategic in their approach to technical SEO. They need to focus on optimizing their website for a limited number of keywords and making sure their website is mobile-friendly and loads quickly.
Large businesses, on the other hand, can afford to be more comprehensive in their approach to enterprise technical SEO. They can focus on optimizing their website for a larger number of keywords and improving their website’s overall usability.