4NEO Designs

How We Helped 4NEO Designs Bounce Back After COVID

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Client:

4NEO Designs

Category:

Website Design

Duration:

45 days

Budget:

$7500

Project Overview

4NEO Designs, a digital storefront for cosplayers, had been thriving before the pandemic, pulling in 5-figures per year. But when COVID hit, everything changed. Sales retracted by almost 10x throughout the pandemic. The website, which once attracted a steady flow of customers, was loaded with products and content, but lacked end users. The conventions that fueled 4NEO’s sales dried up, and search engine algorithm changes left their site almost invisible on Google.

Where 4NEO Designs Started

Mark, the owner of 4NEO Designs, was facing a tough reality. His site, once a hub for cosplayers looking for digital designs, was now barely getting any visitors. The lack of activity was discouraging, and with conventions on pause, his usual revenue stream had all but dried up. The site had become outdated, with an unappealing design and poor user experience that drove away the few visitors it did attract. And to make matters worse, constant SEO algorithm changes made it even harder for potential customers to find him.

What 4NEO Designs Wanted

Mark wanted to revive his business and bring his revenue back to pre-COVID levels. He needed a website that not only looked good but also worked hard to attract, engage, and convert visitors into customers. His goal was simple: get more people to the site, keep them there longer, and encourage them to make a purchase. Mark knew he needed to focus on improving his site’s SEO and user experience, but he wasn’t sure where to start.

Wise Growth has tripled my traffic and made my website run so much smoother! I cant wait for the continued support on my website and marketing!

Mark D., Owner
4NEO Designs

What We Did For This Project

When Mark came to us, he was looking for a way to turn things around. We knew it wasn’t just about a fresh coat of paint on the website; it was about rethinking how the site worked from the ground up. Here’s how we approached it:

Complete Website Redesign: We started by giving 4NEO Designs a full-blown makeover. The old site had been functional but lacked the polish and user-friendly experience needed to compete in the crowded e-commerce space. We redesigned the site with a focus on clean, modern aesthetics that made it easy for users to navigate. We also streamlined the purchasing process, reducing the steps from landing on the page to completing a purchase. This meant fewer distractions and more conversions.
Enhanced Site Structure for Better User Experience: We paid close attention to how users moved through the site. This meant organizing products in a way that made sense and ensured that customers could find what they were looking for quickly. We also optimized the site’s load time, knowing that slow pages lead to high bounce rates. By creating a smooth, intuitive shopping experience, we kept users engaged and more likely to complete a purchase.
SEO Optimization: To address the issue of low visibility on search engines, we conducted a thorough SEO audit and implemented a new keyword strategy. We focused on high-intent keywords related to the digital products and designs that Mark’s customers were searching for. By optimizing product pages and categories with these targeted keywords, we helped 4NEO Designs climb back up the search rankings.
Low-Intent Conversion Strategy: We introduced a popup form offering a discount to first-time visitors, which helped capture emails and convert low-intent traffic into leads. This simple change had a big impact on keeping visitors engaged and turning them into paying customers.
Google Analytics, Google Merchant Center, and Google Search Console Integration: To ensure that Mark could track his success and continue improving, we set up Google Analytics, Merchant Center, and Search Console on his site. This gave him clear insights into what was working and where there were still opportunities for growth.

The Results We Drove

The results were significant. Within just a few months of launching the redesigned website:

35 new leads on average per month were generated, a huge improvement from where 4NEO Designs had been.
$1,200 / mo in pipeline of new custom design requests
Page views increased by 41.27%, meaning more people were staying on the site longer, exploring products, and engaging with the content.
Users increased by 58.54%, showing that more people were finding 4NEO Designs through search and other marketing efforts.

The new site didn’t just look better—it performed better. Mark’s business began to bounce back, with sales starting to climb closer to pre-COVID levels. He’s now more confident in the future, knowing that his site is optimized not just for today but for long-term success. We’re proud to have helped 4NEO Designs get back on track and are excited to see where Mark takes his business next.

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