Keyword Density: Definition + Why It’s Crucial For SEO

overhead image of a laptop, phone, notepad & pen, and a cup of coffee with a graphic saying, "keyword." (Keyword density SEO)

Have you been scratching your head trying to figure out the ins and outs of keyword density, asking yourself if it even matters for SEO?

If so, then you’ve come to the right place! Keyword density can be a tricky subject but with some knowledge and understanding, you can use it as a powerful tool for improving your website’s search engine optimization (SEO).

In this blog post, we will explore why keyword density matters for SEO performance and what an ideal keyword density would be. So let’s get started on learning more about keyword density SEO and how it can help improve your site’s visibility in search engines.

What is keyword density?

Keyword density is the measure of how often a keyword appears on a webpage compared to other words on the page.

It is calculated by dividing the number of times a keyword is used by the total number of words on the page and then multiplying it by 100.

For example, if you have used a keyword 8 times in an article with 200 words, your keyword density would be 4%. There’s no exact keyword density that you should strive for, but it’s generally accepted that an ideal keyword density is between 0.5% and 3%.

Does keyword density still matter in 2023?

Back in Google’s early days, it was easy to game the system by keyword stuffing in an effort to improve rankings.

In case you’re not familiar, keyword stuffing refers to the practice of cramming as many keywords as possible into a page, usually to the detriment of the writing.

Over time, Google has become much more sophisticated in its keyword analysis and keyword stuffing is no longer an effective SEO technique. In particular, Google’s Panda and Hummingbird updates changed the SEO landscape significantly by introducing new algorithms that focused more on user experience instead of keyword stuffing to rank websites. Learn about the difference between UX and UI here.

Nowadays, keyword density is more about providing a good user experience than trying to game the system. If your article contains too many keywords, it can make it difficult for readers to understand and become a turn-off for them. Additionally, your excess keyword usage may flag up as keyword stuffing and cause you to be penalized by search engines.

On the other hand, if you don’t use enough keywords, your article will not be picked up by search engines and your target audience may not be able to find it. Therefore, it’s important to understand how keyword density matters for SEO performance and find the optimal keyword density for your webpage.

Good keyword density usually means the writer is targeting what the reader is looking for, which is beneficial both to the reader and SEO performance. For example, if there’s 1,000 word article about coffee makers, the writer should use keywords like “coffee maker” and “buy coffee makers” within the article.

This helps search engines better understand what the page is about and rank it appropriately when someone searches for “buy coffee makers”. It also helps readers find your content more easily as they are likely to use related keywords in their search.

So the answer is yes – keyword density still matters in 2023.

How does keyword density affect SEO?

In order for your content to be indexed by search engines, meaning it has been analyzed and recognized under that search engine’s guidelines, it needs to contain certain keywords and keyword variants that accurately describe the topic.

Having a keyword density of .05-3% is recommended because it ensures that the article contains enough relevant keywords while still sounding natural. Too much or too little will negatively affect how well search engines can understand your content.

Having the right keyword density also helps you rank for a primary keyword. If your keyword appears too often, search engines may penalize it for over-optimization and lower its ranking in search results. On the other hand, if used in moderation, it can help increase your ranking.

Business woman typing on laptop computer in home office (keyword density SEO)

5 Keyword Density Best Practices

Now that you know why keyword density is important, here are five best practices for optimizing your keyword density in 2023:

Calculate Keyword Density

It’s important to know your keyword frequency before you start writing. While some argue that keyword density is not important, it’s still a good practice to calculate your keyword density before you begin writing so that you can optimize your SEO performance.

You can manually calculate your keyword density formula by counting the number of times you used a keyword, then dividing that by the total word count and multiplying it by 100.

To maximize your SEO performance, aim for keeping your keyword density between .5-3%. Anything over 4% can potentially be seen as keyword stuffing and anything below .5% may not be picked up by search engine bots.

Or, more conveniently, you can use a keyword density checker to figure out your keyword frequency and ensure that you are hitting the optimal keyword density- which brings us to our next tip!

Use Keyword Density Tools

There are several keyword density calculators available online which you can use to quickly calculate your keyword frequency and ensure that you’re hitting the desired numbers.

Hubspot has a great article that lists some of the most popular keyword density checker tools.

In addition to calculating your optimal keyword density, these tools can help you discover your target keyword or primary keyword so that you can rank high on search engine results pages. Many of these tools are multifaceted and offer a range of SEO analysis and optimization options.

Don’t Obsess About a Number

While keyword density is important, it’s not the only factor that affects SEO performance.

While we have said you will ideally hit .5-3% when you calculate keyword density, it’s also important to remember that you don’t need to obsess over hitting a precise percentage – focus on using your keyword(s) naturally and avoiding keyword stuffing. You can do this by varying your keyword, using synonyms and related words and phrases.

Also, remember that including other SEO best practices such as internal linking, meta tags, and having a blog can help you rank better on SERPs.

Include Keywords Where it Counts

When optimizing keyword density, make sure you include keywords in the right places.

For example, if you want to optimize your article for a particular keyword phrase, it’s important to include that phrase in the title of your post and in headings like H1, H2, and H3 tags. Also, make sure to use it in the first paragraph of your article.

You should also include keywords in image alt tags and meta descriptions to optimize visibility on search engine results pages.

Focus on Quality Writing

The most important thing to remember when it comes to keyword density is to focus on writing high-quality content.

If you write good, engaging, and informative content that is useful for your readers, search engine bots will pick up on it and rank your pages higher in SERPs. Quality content should be the primary focus rather than trying to hit a specific keyword density.

Finally, make sure to use SEO keywords throughout your content naturally. Don’t just focus on the beginning and end of your blog post; sprinkle them throughout.

Final Thoughts

To sum up, keyword density is an important factor to consider when optimizing your SEO performance. By understanding the basics of keyword density and leveraging tools such as a keyword density checker, you can ensure that your web pages are properly optimized for search engine algorithms.

However, it’s also essential to remember that quality content should always be prioritized over hitting a specific number in terms of keyword density; focus on writing engaging and informative content rather than trying too hard to hit a certain percentage. With these tips in mind, you’ll have no problem achieving success with your SEO efforts!

Completely new to SEO? Check out our blog on the 4 types of SEO here!

Further Reading

Keyword Cannibalization: Definition + How to Avoid it [2023]

Frequently Asked Questions

What is the keyword density in a 1000-word article?

The ideal keyword density for a 1000-word article is 2 – 4%. This would translate into 20 – 40 keywords for the entire article. However, it’s important to remember that quality content should always be prioritized over aiming for a specific number.

What is the optimal keyword density in 2023?

The optimal keyword density for SEO in 2023 is still 2 – 4%. However, as search engine algorithms continue to evolve, it’s important to focus on writing high-quality content that your readers are interested in and will engage with. This should be the primary focus over hitting a specific number when it comes to keyword density.

What is Google’s recommended keyword density?

Google does not recommend a specific keyword density percentage; instead, they suggest that you focus on writing high-quality content and using keywords naturally throughout the article. This will ensure that your web pages are properly optimized for search engine algorithms.

Picture of Noelle Thuillier

Noelle Thuillier

Noelle is a Content Specialist for WGM. She writes and edits all business content, including blogs, press releases, social media posts, and technical writing pieces. With over ten years of experience writing, Noelle has been published on many reputable sites during her career, including and Before coming to WGM, she worked as a News Director at KWHI in Brenham, Texas. Noelle oversaw the newsroom writing stories, producing content, and being an on-air personality. In addition to her bachelor’s degree in Political Science, Noelle holds a Master in Arts degree in Communication and Media Studies from the University of Greenwich in London, England. Noelle’s other passion in life is her family. She enjoys spending time with her husband, Joe, daughter, Frankie, and English Bulldog, Alvin. She also loves to travel, with her favorite destinations so far being Ireland and the Czech Republic.

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