Is Buying Traffic to Your Website Safe? 7 Things You Should Know Before You Do It

Website Traffic

When you’re running a website, it’s important to do everything you can to attract visitors.

After all, the more people who visit your site, the more potential customers you have. However, increasing website traffic is tough. That’s why many companies decide to generate traffic by buying it.

But is buying more website traffic to your site safe? Is it worth the investment? In this blog post, we’ll answer those questions and give you five things to keep in mind before you buy paid traffic for your website.

We’ll start by talking about what paid traffic is and why people use it. Then we’ll take a look at some of the things you should know about buying traffic to your website. Finally, we’ll take a look at if buying traffic to website is the right move for you and your business.

So let’s get started!

What is paid website traffic?

Paid website traffic is, quite simply, visitors that you pay for.

There are a number of ways to buy traffic, but the most common is through pay-per-click (PPC) advertising. With PPC ads, you pay a certain amount each time someone clicks on your ad.

The price you pay depends on a number of factors, including the keywords you’re targeting and the competition for those keywords. But in general, you can expect to pay anywhere from a few cents to a few dollars per click.

Other forms of paid traffic include buying banner ads on other websites and paying for sponsored posts or articles. These methods can be effective, but they tend to be more expensive than PPC ads.

Why do people buy website traffic?

People buy traffic for a variety of reasons. The most common reason is that it’s a quick and relatively easy way to get results.

If you’re just starting out with your website and you’re not getting much web traffic from your digital marketing or other organic sources, buying traffic can help you get your business off the ground.

Paid traffic can also be useful if you’re running a promotion or sale and you want to make sure as many people as possible see it. By buying traffic and directing it to your sale page, you can potentially increase your conversion rate and boost your bottom line.

Before you decide whether or not paid website traffic is the route you want to go, here are seven things you should know:

1. There are both good and bad ways to buy traffic

When it comes to buying traffic, there are good ways and bad ways to go about it. The good way is to invest in ads through a reputable source, such as Google Ads. With Google Ads, you can be sure that the people who see your ads are interested in what you’re selling.

The bad way is to use blackhat techniques. Blackhat refers to using shady or unethical methods to get more website traffic. An example of a blackhat traffic-buying method is buying views, clicks, or visitors from automated bots. These are not real people, and they’re not interested in your product or service.

These methods might get you results in the short term, but they’ll ultimately do more harm than good. Not only will they hurt your website’s performance, but you could also get banned from advertising platforms like Google AdWords.

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2. Paid website traffic and organic traffic are not the same

Paid website traffic and organic traffic are not the same. Organic traffic comes from people who find your website through search engines or other sources and click on it without being paid to do so.

When you create content that’s informative, keyword-optimized, and focuses on search engine optimization, you can attract organic traffic to your website. This traffic is more valuable than paid traffic because it’s more likely to convert into customers or leads.

Paid traffic, on the other hand, comes from people who see your ads or sponsored content and click on them. While this traffic can also be valuable, it’s important to remember that you’re paying for it.

3. Organic traffic is more of a long-term investment

Paid traffic is a quick way to get results, but it’s not a long-term solution. As we’ve discussed, once you stop paying for the traffic to your website, it will stop coming in.

Organic traffic, or traffic that comes from search engines and other sources, is a more sustainable option. Because this traffic is relevant and interested in what you’re selling, it’s more likely to convert into customers or leads.

It’s smart to focus on optimizing your website for search engines and creating content that’s informative and keyword-optimized. This will attract organic traffic and provide a long-term solution for increasing your website’s traffic for years to come.

If you’re still unsure about what organic traffic is or how to get it, check out our blog on direct vs organic traffic.

4. You need to have a plan for what to do with the traffic once you get it

Just because you have a bunch of new visitors doesn’t mean they’re going to automatically convert into customers or take the actions you want them to take.

Before you buy traffic to your website, you need to have a plan for what you’re going to do with it. Where are you going to send it? What call-to-action are you going to include? How are you going to follow up with new leads?

Answering these questions will help you create a campaign that’s more likely to be successful.

5. You need solid landing pages to get ROI from your paid traffic

Your landing pages play a crucial role in whether or not you get a return on your investment from the traffic you buy.

A landing page is the page people land on when they click on your ad. If you’re running a PPC ad, for example, your landing page should be specifically designed to convert visitors into leads or customers.

To do this, your landing page should have a clear and concise offer, as well as a strong call-to-action. It should also be free of distractions, such as pop-ups or links to other pages on your website.

The worst thing you can do is spend money on ads focused on driving traffic to your website, only to send them to a landing page that’s not effective. If you want to get ROI from the traffic you buy, make sure you’re sending it to a well-designed landing page.

6. You need to track your results

If you’re not tracking your results from the paid traffic to your website, then you won’t know if your paid traffic campaign is working or not.

Make sure you set up Google Analytics before you start your campaign so that you can track your progress. Google Analytics is a free tool offered by Google that tracks and reports website traffic. It’s a valuable tool for understanding how people are finding and using your website.

To set up Google Analytics, create a free account and add the tracking code to your website. Google will provide you with detailed information about how people are finding and using your website.

This information can help you understand which of your ads are working the best and which pages on your website are the most popular. You can also use it to measure the ROI of your paid traffic campaigns.

7. You might not get results immediately

Finally, it’s important to keep in mind that paid traffic can take time to work.

While paid traffic is touted as the quickest way to generate traffic, it doesn’t always work that way. Depending on the keywords you’re targeting and the offer you’re promoting, it can take time to see results.

If you’re not seeing results immediately, don’t give up. Keep testing different ads and offers until you find something that works.

People with diagrams that contain information about buying website traffic.


Now that you’ve read our tips about getting paid website traffic the question still stands… should you buy website traffic?

The answer is, it depends.

If you’re looking for a quick way to generate traffic and you have the budget to do it, then yes, buying website traffic can be a good option. Just be sure to do your research, create a plan, and track your results so that you can make sure you’re getting a return on your investment.

However, if you want to generate traffic without spending money, then focus on website design with SEO and content marketing. These are more long-term strategies but they will eventually pay off if you’re patient.

If you need help generating more traffic to your website, it’s a good idea to get in touch with professionals. At WGM, we specialize in helping businesses increase their website traffic through SEO and content marketing. So, contact us today to see how we can help you!

Frequently Asked Questions

Is buying traffic to my website safe?

The short answer is: it depends. If you’re buying legitimate paid traffic from a reputable source, then the answer is yes. However, if you’re using black hat marketing techniques to buy traffic, then the answer is no.

To make sure you’re buying safe traffic, only purchase it from sources you trust. Make sure they offer a money-back guarantee so that you can get your money back if the traffic doesn’t meet your expectations.

It’s also important to remember that there’s no such thing as guaranteed results when you buy traffic. Even if you’re buying from a reputable source, there’s always a chance that the traffic won’t convert into customers or take the actions you want them to take.

For this reason, it’s important to have a plan for what you’re going to do with the traffic you buy. That way, even if not all of it converts, you can still get some results from your campaign.

What is referral traffic?

Referral traffic is traffic that comes to your website from other websites. This can happen when someone clicks on a link to your site from another site.

Referral traffic can be a great way to get more website traffic. However, this type of traffic isn’t always easy to get. In order to get referral traffic, you need to have high-quality content on your website that people will want to link to.

You can also try reaching out to other websites in your niche and asking them to link to your site. However, this can be time-consuming and there’s no guarantee that they’ll agree to do it.

How does a blog post get more traffic to your website?

A blog post can get more traffic to your website in a few different ways. Firstly, if you promote your blog post on social media, you’ll be able to reach a wider audience and get more people to click through to your site.

Secondly, if you write high-quality, keyword-rich blog posts, you’ll be more likely to rank high in search engine results pages, which will also bring more traffic to your site.

And finally, if you include links to your website in your blog post, readers will be able to click through to your site from the post.

All of these methods can help you get more traffic to your website from a single blog post.

What free tools can help my website get more traffic?

There are a few different free tools you can use to help your website get more traffic. Google Analytics is one of the most popular, and it can help you track your website’s traffic and see where it’s coming from.

Another great tool is Google Search Console, which can help track and monitor your website’s performance.

Finally, social media platforms like Twitter and Facebook can also be used get more traffic to your website. By creating shareable content and promoting it on social media, you can reach a wider audience and get more people to visit your site.

All of these tools are free to use and can be a great way to increase the amount of traffic your website gets through search engines.

Does buying traffic affect SEO?

Buying website traffic can have a positive effect on your website’s SEO and your website’s performance in search engines. This is because, when done correctly, buying traffic can help you increase your website’s ranking in search engine results pages.

However, it’s important to remember that there are also some risks associated with buying website traffic. If you buy website traffic from an unreliable source, it could actually hurt your website’s SEO. This is because search engines could view the website traffic as being fake or spam, which could result in your website being penalized.

For this reason, it’s important to be careful when buying website traffic and to only buy it from a reputable source. If you’re not sure where to buy traffic, you can always contact a professional SEO agency and they’ll be able to help you out.

Picture of Noelle Thuillier

Noelle Thuillier

Noelle is a Content Specialist for WGM. She writes and edits all business content, including blogs, press releases, social media posts, and technical writing pieces. With over ten years of experience writing, Noelle has been published on many reputable sites during her career, including and Before coming to WGM, she worked as a News Director at KWHI in Brenham, Texas. Noelle oversaw the newsroom writing stories, producing content, and being an on-air personality. In addition to her bachelor’s degree in Political Science, Noelle holds a Master in Arts degree in Communication and Media Studies from the University of Greenwich in London, England. Noelle’s other passion in life is her family. She enjoys spending time with her husband, Joe, daughter, Frankie, and English Bulldog, Alvin. She also loves to travel, with her favorite destinations so far being Ireland and the Czech Republic.

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