Home - Base Content & SEO
Base, a port cost and operations management software company, was struggling to attract the right customers. In the shipping industry, sales often depend on relationships, which made it tough for Base to stand out online. They wanted to change that by building an online presence that would bring in qualified leads and get more customers to book demos. But they didn’t know where to start, and their current efforts weren’t bringing the results they needed.
Base was in a tough spot. Despite having a great product, they werenât getting enough visibility online. Their website wasnât attracting the right kind of traffic, and the few leads they were getting werenât converting into customers. They were pouring money into marketing, but the return just wasnât there. They needed a change.
Base wanted to build authority in the shipping industry and attract customers who were ready to buy. They needed a strategy that would not only bring more people to their website but also turn those visitors into qualified leads. Ultimately, they wanted to increase demo bookings and grow their business without wasting money on ineffective marketing tactics.
Very pleased with the web design, marketing and SEO services that WGM provided us! Taylor and the team are wonderful – they listened and understood Base’s mission, and are communicating it perfectly to our intended audience.
We knew that to help Base, we had to dig deep into what their customers were searching for online. So, we started by doing thorough keyword research to find the terms that potential customers were using. This helped us understand what kind of content would attract the right audience.
Next, we got to work on creating high-quality, industry-specific content that spoke directly to Base’s ideal customers. We published three blogs per month, each one focused on a specific topic that we knew would resonate with their target audience. These blogs werenât just about throwing out informationâthey were carefully crafted to address the pain points and questions that Baseâs potential customers had.
We didnât stop there. To make sure this content reached as many people as possible, we built a strong backlink strategy. This involved reaching out to reputable sites in the industry and getting them to link back to Baseâs content. This not only increased the visibility of the blogs but also boosted Base’s authority in Googleâs eyes, which helped improve their search rankings.
But getting traffic to the site wasnât enough. We needed to ensure that the visitors were converting into leads. So, we added conversion-focused calls-to-action (CTAs) throughout the site. These CTAs were designed to guide visitors to take the next step, whether that was signing up for a demo or downloading a piece of valuable content.
We also implemented business and person-level intelligence software. This tool helped us identify visitors who didnât immediately convert. With this software, we were able to track who was visiting the site and send follow-up emails to start a conversation with potential leads. This ensured that no opportunity slipped through the cracks.
Even though weâve only been working with Base for 90 days, the results have been incredible. Our strategy has more than doubled their growth rate in Google Search Console month-over-month, and the numbers just keep climbing.
After just 90 days, the transformation was clear. Base saw a 125% growth rate in their online presence, thanks to our SEO efforts. Their content started getting noticed, leading to a steady increase in traffic, with 25.8K impressions per month. Most importantly, these werenât just empty numbers. The traffic we brought in was high-quality, leading to a 3x increase in qualified leads per month.
These results are just the beginning. With our continued efforts, Base is well on its way to becoming a leader in their industry, attracting the right customers, and maximizing the return on every marketing dollar they spend.
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